Trace Palmatier is a designer & front-end developer from the Gem City.

I lead product design on Positivly, an app that supports teens on their mental health journey. I helped rebrand & create a design system to support a full rebuild of the product. I worked to validate branding & user experience through internal workshops, usability interviews, surveys, & classroom workshops.

Brand refresh for Ascend, a healthcare technology company founded by an association of Dayton, Ohio area hospitals. Before the refresh, they struggled to portray their top services—data and user experience analysis—in their branding. I provided illustrations and updated marketing materials that helped clarify who they are and highlighted the value they bring to local communities.

A collection of illustrations & projects I've done over the years that I'm proud of, but don't quite justify having a spot on my site on their own. Enjoy!

Website design for Speedway's Speedy Café brand, a new type of convenience store in Speedway locations. Our team was tasked with making this new brand stand out with a polished, clean website that showcases the work they've put in to offer higher quality food and drink options on the go.

Speedway came to us with a need to refresh their web and mobile apps for ADA compliance. We took the opportunity to develop a cohesive design system for use across their entire digital presence, including their website, mobile apps, email, and in-store displays.

The Experiential Academy is a private school in Wilmington, Ohio. I was responsible for all branding work on this project, including the identity, website and school crest.

With Marxent, I developed the branding, mobile app, and website for Helpie, a charity selfie app. Users could take a photo, choose a charity they'd like to donate to, and share it to their social platform of choice, and the charity's sponsor would donate an amount based on the number of views the post received.

12 Musketeers is a collaboration between School of Advertising Art alumni to honor the art of letterpress by making some really cool illustrations. My year's theme was warriors through time, with each month being a different warrior. My warrior was the Samurai, and my month was June, which translates to the month of water in Japanese.

In 2016, my company, Magnetic Mobile, split off from our parent company Marxent, and we needed a brand. The bulk of that responsibility was left up to me, including the logo, photography, website design and development, office graphics, and collateral.

Speedway came to us with a simple, but complex request: Develop a web-based arcade style racing game to promote their brand. Taking cues from our favorite games, my team at Magnetic Mobile created everything from car designs, to race track background art, to leaderboards for the three months the promotion ran.

With the team at Magnetic Mobile, I designed and developed a promotion where Speedway customers could create and share their favorite coffee recipes. Customers could vote on their favorites recipes, and the top rated recipe won free coffee for a year.

I designed a landing page template to highlight various services offered by Whitelabel, a design agency from Toledo, Ohio. The template needed to be flexible, and able to highlight many different types of services. I also designed icons for each service type and animated search ads.